3x3 partnered with the innovation team at Opportunity at work (O@W), a not-for-profit social enterprise focusing on closing the opportunity gap, to envision what a Digital Community led by STARs (workers Skilled Through Alternative Routes) could be. We applied a community-centered design approach to create a fellowship to equip STARs with tools to design, develop and prototype a digital community that would act as a first-of-its-kind home for current and future STARs.
Opportunity at work partnered with Ad Council to launch Tear The Paper Ceiling, a national campaign aimed at increasing awareness and challenging the status quo to expand upward mobility for more than 70+ STARs workers in the U.S. The STARs-led digital community will be a hub for STARs to make meaningful connections, support other STARs, and help drive the movement forward and support the national campaign.
The fellowship culminated in the development of a STARs community MVP and several prototypes that will continue to be built off of and refined for the next phase of piloting the digital community.
*Learn more about the campaign here
PROJECT MANAGER, DESIGN STRATEGIST, FACILITATOR
June 2022 - October 2022
3x3 innovation agency , TEAM OF 3